LA Design Practice
Design, Digital, Print
Wife Life’s ethos was about creating a boutique clothing outfit that whilst representing a glamorous, luxurious and current fashion, also gave its customers great value and the experience to buy celebrity inspired fashion at high-street value. With a target market that was aimed at young female professionals, we wanted to create a brand that was immediately relatable in today’s market. With Instagram recently becoming the world’s biggest fashion blog, it seemed, an appropriate place to start. Using the hashtag, enabled us to immediately connect with Wife Life’s target audience in the simplest of ways. Sticking with a colour palette of black, white, gold and the growingly popular ‘Rose-Gold’, we created a look that took the Hollywood inspired art deco aesthetic and mixed it with bold, striking and contemporary block colour.