Design, Digital, Print
Enerwests reputation as electrical contractors has been built on reliability and commitment. With competition competitive, we needed to create a brand that was now only recognisable but engaging. We wanted to use bright and bold colours but wanted to stay away from danger reds or corporate blues. Yellow and black are two colours that work so well against each other in creating an urgent, immediate and stand-out statement for any brand. Once we knew our colour scheme, we sat and focused on creating a logo and an icon for Enerwest. We settled typographically on merging the original company name ‘Ener West’ into one lower-cased graphic, and using the capital ‘E’ and ‘W’ and try to create an icon where we could merge and dovetail the two letters together, to symbolise a perfect connection, joining and collaboration that reflected the customer-focused ethos of the company.