LA Design Practice
Code Accessories is the major distributor of the wholesale business CH Collections & Sassy Duck which specializes in contemporary and affordable vegan leather handbags, cross body bags, wallets, purses, pouches and fashion accessories for the Australian & New Zealand market.
Code Accessories has branched into three target markets for bags and accessories, all at different target audiences and price ranges. We want to create a brand that is transparent and more importantly consistent across all three of their product ranges. Keeping the style high-end boutique fashion, we tweak each product line in colour, model and layout to appeal to each specific target audience. Colour & simplicity is the key and we try to find a balance of branding, fashion photography and negative space in order reflect the label’s ethos.